Taco Bell Swag Box

As part of the new Taco bell brand strategy, the client asked us to create innovative packaging design for their promotional swag box. The approach of bringing the most iconic and recognizable shape to the package design is to celebrate the brand’s playful personality. The unique opening of the swag box is to resonate people’s food experience with Taco Bell. The overall design of the box embodies Taco Bell’s efforts to become the pioneer of new restaurant experiences.