Better Built Packaging

Better Built Packaging (BBP) is an industry-leading company that offers packaging & POP display design, pack-out, and fulfillment services. BBP engaged with us to help develop the company’s brand identity that reflects what they do and for future growth. Vibrant color usage embodies the company’s effort to redefine the process of its work. They strive to implement the lean manufacturing system to increase productivity and perfection. Bringing the elements of letterforms to redefine the logo shape is the unique approach to this project.