Glass Ladder Group

With the overall goal of building cultural bridges, the client’s vision was to focus on cross-cultural relations, organizational culture and leadership development to achieve these intercultural/interpersonal connections. Glass Ladder Group wanted to have a brand that speaks to the idea of intercultural relationships, while being unique enough to garner attention.

The brand approach drew inspiration from unique hues of clothing from different cultures. The logo, consisting of two letterforms merged as one, signified interconnecting elements using type. Overall, the design aesthetic was able to convey a more organic and comforting tone, which attributed to the storytelling of the brand.